Strategic objective
Concrete goal that when satisfied there is no need for further action. When all strategic objectives are reached, the campaign ends.
When a campaign is launched it ought to focus on reaching its goals to succeed. A military campaign should deploy armed forces to meet concrete objectives. A conflict consist of a series of skirmishes. These skirmishes consists of tactical blows each moment with their own objective that is reached or not. Strategic objectives is the reason to unleash the effort of the conglomerates of tactical moments, that make up the war. Always ask: what is the strategic objective of the opponent. In chess, in politics, in war. Note that the strategic objective makes sense in a specific calculous based on specific information hence the strategic objective of somebody may not make sense to you, but it will to them. When facing a perceived existential threat being without a visible strategic objective may lead you to desperate and irrational measures.